About digital marketing
If we first understand what is digital marketing then, it can be done by various prosses like search it on google and many other methods. But the name only you can understand that it is only the way of marketing online or digitally.
There are various ways to doing digital marketing as we all know that digital marketing is a very vast field to explore and getting an expert in every field of digital marketing can be very difficult and time-consuming also. There are various marketing methods and strategies which you can apply to your business and can grow your business 10 times faster than offline marketing but you have to choose what strategy or method you need to apply for your business. In this, we are considering that you already have a website for your business.
How Digital Marketing Strategy help’s to grow your Business
Some methods or strategies of digital marketing are:
- SEO (search engine optimization)
- PPC (pay per click)
- Run ad campaigns
- Create a page on social media
- Mobile or email marketing
- Content marketing
- Affiliate marketing
SEO (search engine optimization)
You must have searched something on google and plenty of sites have appeared in front of you but the site which is coming on the top without running google ads on that website is the work of an SEO. Basically, it is called as traffic on your site without payment as SEO is a pattern by which one can rank our site on google but for doing that you should know the algorithm of Google that how Google promotes new sites and by following that steps you can rank your website on google on certain keywords. It includes many things like your content should be that which Google promotes, your site should be user-friendly and much more.
By following these tricks and tips you can do SEO for your site and grow your business
2.PPC ( pay per click)
When you search something on google the results showed byGoogle on the top in which ad symbol is there in a square box on the left-hand side of the result shown by the Google are done by pay per click. These ads are run by the site owners to get more traffic on their website and get higher conversion rate and by it, they boost their business by getting more and more customers from online marketing. PPC works like a commission based system if you are running a Google ad for your website then in the universe, if anyone will search related to your business on google then google will show your site on the top and if the consumer clicked on your website then you have to give some amount of money to Google. This amount fluctuates for every business.
So by doing these ways also you can grow your business digitally.
To run ad campaigns
It can be a very good way to grow your business as by this method people get to know about your business and slowly you will be converted into a brand. You must be thinking that where I have to run my ad campaigns so the answer to it is that you can create pages for your business on various social media site like Facebook, Instagram, linked in, twitter and many more. You can do it by posting on these pages on a daily, weekly and monthly basis. But you will have to be consistency for that at least 6 to 8 months and the more you are consistency more growth you see in your business.
To create pages on social media sites
According to me, this is the basic thing that every business should do to show their presence digitally. It is so easy to do nowadays to create pages of these social media site like Facebook, Instagram, twitter, linked in and many other sites. It will help to grow your business digitally.
Mobile or email marketing
It is a type of marketing in which you send bulk emails and SMS to your targeted audience about your business, offer or services you provide. Basically, this type of marketing is called lead generating marketing and is very efficient for each and every kind of business.
We can do this by various tools in the market of sending bulk emails and SMS. By this consumer will directly get in touch with you and as a consumer, it will also be a wow factor for them and will feel an after service from you and can do mouth to mouth marketing of yours. It will help your business grow fast than anything.
According to me, it is the most important thing in digital marketing. It is content written on the page of your site, on your ads campaigns, on your social media page, and on many other things. It is said that “content is king” because it is used everywhere and by seeing this content the only consumer clicks to your site or to your ads and etc.
This work is done by a person who have good creative skills and who know how to represent the content on ads or on-site pages or etc. This method can help you very much to grow your business.
Best Digital Marketing Strategy to grow your Business
Nowadays it has become a very important and lead generating field to discuss on. If you apply it on to your business it can be the best option for your business. It is one of the main sources of income nowadays for some business like for a blogger, a youtube, etc. it is also like a commission based system as in multi-level marketing but it is in digital form. Many of the e-commerce company like Amazon, flip kart, etc. run their affiliate programs in which a link is given to you and by that link is you purchase some something from their site then they will get some amount of money from the site.
These are the Digital Marketing Strategy to grow your Business.