promote your business. First of all, what does an ad campaign mean? When u give ad of your product, business on social media platform or marketing platform called ad campaign. To run an ad campaign you should have to decide the target audience. In this, we will talk about what does the target audience mean. An ad campaign can be run on Google, Instagram Facebook, website, etc. To run an ad campaign, you have to focus on some things.
Budget-promote your business
For example how much budget you have? How many days you want to publish your ad?. How many hours in a day do you want your ad on social media? Or you want to fix some particular days to publish your ad.? Or u want to finish your ad in one day? How many budgets this do process need? Like how much you can spend on Instagram, Facebook. promote your business
Next is the target audience
The audience who are interested in your product and wants to buy your product is called a target audience, an audience who needs your product. You have to define the need of the audience. For example, you are selling a tripod or cameras. Now you have to see how many people from India having a population of 125 crore needs a camera or tripod because not all people want cameras. First, you have to think, who can buy your products.
The cameraman can buy, video makers can buy, you tubers can buy because nowadays vloggers buy these things, a filmmaker can buy or people who have interest in photography can buy, so these are your target audience. Now you have to define your audience again. Let us assume that cameras are expensive, so you have to find that who can afford your cameras as some of the audiences are teens or kids but parents do not allow them to buy such expensive things.
It means first you have to target your audience by their profession, age. If you want to sell your products only in your city, you can. For example, you filled Delhi but still, if you want to sell in Rohini, you have to fill Rohini and your ad will be shown only in Rohini. Target audience matters a lot to run an ad campaign. If you do not mention the right target audience for your product, your budget may get disturbed. It means you have to define your target audience in the right way. First, u should search about this before deciding the target audience.
Select your platforms-promote your business
You have to select platforms to run an ad campaign. There are many platforms to marketing. For example Instagram, Facebook, Google ads, website, linked in and many more. You also have to decide on a platform at which your ad will be shown. For example, if you deal with fashion and beauty, Instagram is the best option for the ad. And if you choose all, it may affect your budget and if you choose linked in ( any other app) it is wastage of time as well as money. Because users of linked in are professional, they will not buy your product. So the main thing is to choose a platform, you have to choose your platform wisely according to your product. You can also local SEO.promote your business
Next is choose what you want-promote your business
Some people run ads to increase their business, some people run ads to increase followers, and some runs ad to boost the profile, some runs ad to sell their service. So there are lots of reason behind running the ad campaign. You have to choose from these options that what you want and then you have to fill this in an ad campaign. There are some things which you should know about an ad campaign. The main things are the target audience and your budget. After setting your budget, you have to define your target audience. Target audience is the most important thing, and if you fill this option wrong, it results in wastage of money. For example, you are showing the ad of the camera and your target audience are interested in fashion. So the main thing is to choose the target audience wisely. This may increase the brand equity of your products. promote your business
Thank yo, Jatin Kumar,