What is 7 P of Marketing?

Do you know what 7 P of marketing is?

Do you know Why 7 P of marketing is important for every business?

Do you know how you can define your 7 P of marketing?

Marketing is an important part of every business. Without marketing, it is almost impossible to make a business successful. 

Marketing is an activity in which a business offers a product or service to fulfill customer’s needs.

For understand marketing it is very important to understand 7 p of marketing.

If you can understand 7 p of marketing for your business then it will be very helpful for you to market your business.

7 P of Marketing

1. Product

the first p of marketing is called the product. In this section, you have described your product or service. You have to define your product specialization or features.

 You’re product’s look or packing are also included in these.

You have to also define the brand name of products. Product or service is a very important part of your business without the product you can market. So first you need to work on your product.

Without a good product, your business is nothing. If you do your business’s marketing or your product is not better than your marketing is a flop.

All your marketing is depending on the product. As much as your product is better it is easy to market and grow easily & fast.

Why your business needs digital marketing?

So product very important part of your marketing you should have to define it

2. Price

the second p of marketing is the price. The second thing you have to decide the price of your product or service.

You have to decide how much a customer will pay you.

 Before deciding the price of your price, you have to calculate the right cost of your products.

Your price covers all things such as your product cost, marketing cost or office expenses.

When deciding the price of your product you have to analyze your competition too.

 Your product or service’s price is important because customer compares brand by their price.

The price of your product is also important factor in your marketing.

You have to also decide on the discount etc that you have offered to your customers.

If you do cost leadership it is also using a marketing strategy.

3. Place

the third p of marketing is place. Please which means where a customer buys your service or products.

Do you sell your products on e-commerce or sales channel or do you open an offline store?

 The place is also an important part of marketing. According to different places, marketing strategies can be different. You have to decide a place that can be very convincing for your customers if you sell nonveg in a city where all people are non- vegetarian then your product is a flop.

You have to choose the best place or market for your product.  You have to lunch your where your product’s demand.

If you sell your product in that marketing where your product is no need then there is almost a chance you fail.

So if you want to market your product or want to make strong marketing strategies your place is an important factor.

4. Promotion

the 4th p of marketing is the promotion it includes how you advertise your business.

It also includes how you create your brand awareness. All the ways you choose for your promotion is included in it.

Promotion is a very important part of your marketing because it creates brand awareness & helps you to drive more sell.

 Do you use PPC or do you use social media marketing? You have to decide all the promotion methods that can be helpful to your business.

5. People

 If your promotion method is great then it is easy to market or gets more customer attention.

5th p of marketing is people it means your team or your employee. It is a very important marketing factor for the service industry.

In the service industry, you don’t have any physical products. But you have great teams that you can use for marketing.

If your team is highly skilled or experienced it is easy to market because it gives the customer a great experience.

How to select Digital Marketing Agency?

6. Process

the 6th p of marketing processes. Your process of manufacturing or producing the product is also helpful for you in marketing.

A good process gives the user a better experience. For example, MacDonald’s ham burger-making process is the same in all restaurants and there taste is also the same.

A good process shows your consistency. So it is important to make a process in business.

It is also an important part of marketing and it is also helpful in internal coordination.

7. Physical evidence

The 7th p of marketing is physical evidence. It is important to factor in the marketing of those businesses that give direct services or sell something such as a restaurant parlor etc.

If you deliver the best user experience to a customer then it very high chance that a customer does your word of mouth marketing.

 You can also market your user experience it is also an important part of marketing


So these are 7 of marketing you can explore in your business to market your business more and more.

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