Direct Marketing is very important and a major type of marketing. As it is clear by the name that in this a very targeted audience is chosen and small business approaches them directly or through the method of phone calls, messaging, email marketing, catalog distribution, what’s app messages, and many other methods. It can be called as direct response marketing.
As it is called due to the cancellation of the middle man between the brand and the consumer. It was proven a very good idea in the earlier years when there was no internet.
This marketing strategy has given billions of business to the businessman and that was the reason why businessmen put their lots of money in this strategy to generate leads in their business that time but it is not like that this strategy works in today’s world also just only the channel through which it is operated has been changed and can give a businessman a good business out of it.
Questions covered in blogs
In this blog we will discuss some of the things which are given below;
1. How direct marketing works
2. What are its advantages and disadvantages
3. What are its channels through which it operates
How direct marketing works
It is very different from another type of marketing as indirect marketing campaign ads in mass media is not there. In this, we have to just deliver our sales pitch to the consumer by using various means like phone calls, messaging, email marketing, catalog distribution, what’s app messages, and many other methods.
In these type of campaigns are very effective for a business to grow and it can be proofed a very good strategy for a business as in these type of direct marketing campaigns the response rate is very quick and the marketer has not to wait for the result unlike to the other marketing strategies as in this the consumer’s answer comes in yes or no and no other tricks or waiting time is needed and by this the response rate is very quick.
It is one of the favorite marketing strategies of marketers not because the response rate is very quick but also due to the accurate report of the direct marketing campaigns.
In this type of direct marketing campaign, a marketer can confidently say that a 10% or 15% conversion rate has come through the direct marketing campaign.
In the effective direct marketing campaigns, some selected or targeted audience is taken and deliver the sales pitch in the massive form like catalogs are sent only to some special or targeted audience in earlier years when there was no internet.
What are its advantages and disadvantages
According to me, Direct marketing becomes bad their when the sales pitch is delivered to a wide range of audience.
It is not for some people as they after annoying a large amount of audience he gets some consumer for its business but he does not think that he had decreased its brand value in front of another large amount of audience by annoying them by sending emails, phone call, SMS, whats app marketing and many more.
And it is very helpful if it is done in a good manner by taking only a small amount of targeted audience and deliver the sales pitch very efficiently then this type of marketing can give your business a J curve and can be proven a very good marketing strategy for your business.
As we have already discussed that the response rate is very quick and reports are accurate.
What are its channels through which it operates
The medium through which our sales pitch is delivered to the consumer is called channels. There are many channels by which you get their offer or sales pitch. Some of the channels are given below;
It is one of the favorites and easy methods to do for a marketer. As it is directly encountered with the consumer and act on its mind. In this type of marketing, the marketer makes a basic email for all and sends it to all the persons or it’s a targeted audience.
As I have said above that this marketing strategy is effective today also and is due to the online tools we have nowadays to target our audience more precisely and can take a good business out of it. In this, these companies deliver their sales pitch or offer through ads you see on Facebook, Instagram, linked in, twitter, and many other social media sites. It a very effective method in the modern world as nowadays every person has accounts on these social media sites.
Basically, it includes SMS marketing in it and it is a very good source to get register on the consumer’s mind and make your brand. It is similar to email marketing as in this also marketers build a common message and forward it to its targeted audience. This type of marketing also includes what’s app marketing, it is just the same as SMS marketing in this you have send the message on what’s an app and nothing else.
It is also a form of direct marketing. This sales pitch is delivered through a phone call to the consumer. It is one of the effective marketing strategies as in this consumer and the marketer are connected through their voice and in this type of marketing conversion rate is very high as you just touch the feeling of the consumer by your voice.
Want to learn about more types of marketing! Check out our most detailed blog on What is guerrilla marketing