Do you know what Digital Marketing is?
Do you know why you need Digital Marketing?
Do you know how digital marketing will change your business?
Do you know advantages of digital marketing?
Internet users are going to increase day by day.
Social media active users are also going to increase day by day. There is a large audience on internet and smart mobile.
As per research 83% users conduct online research before buying any product.
If users research a lot of products on internets it means that they can trust on digital platforms or internet.
Can you imagine if people research about your business or your products or service on internet & they not found you on internet and other platforms?
Can they trust on your business or can you also understand what things your business miss due to not on digital platforms.
Every people is talking so much about digital marketing.
Even we also say you to do digital marketing, do you think why we are asking a lot about digital marketing.
So here are some great benefits of digital marketing that can be very helpful for you to understand why your business need digital marketing.
You can also understand what things your businesses miss due to not on digital platforms.
1. Cheaper than traditional marketing
The first of biggest advantage of digital marketing is that it is cheaper than traditional marketing.
In traditional marketing your business need a very high budget.
Television advertisement, radio advertisement or newspaper that are most popular ways of doing traditional marketing is need a very high budget.
In traditional marketing your business no control on budget. You have to spend your money on all audience.
But in online marketing your budget is on your control and you have to spend your money only for marketing your specific audience.
Let’s suppose you have a offline store of ladies appeal. If you can market your store by television advertisement you have to spend a big amount.
In these marketing your add will be seen by everyone who is watching television.
But in digital marketing you have to market only that audience who is your potential customer.
In digital marketing you spend your money or resources only for your potential customers.
So that’s why your cost will be automatically reduced because you spent your money only on your potential customers not on all audience.
2.Target your right audience
Digital marketing giving you to target your potential audience.
In traditional marketing you do marketing on all platforms such as television ads is not giving you an oppturnities to target a specific audience.
In Digital marketing every platform such as Google Adwords or PPC, Social media marketing giving you an oppturnity to target your right audience.
You can target your audience by age, interest, behavior, location, gender etc.
Let us suppose you sell gents shirt. In internet marketing you target your specific age (according to your t shirt size), Interest (men’s fashion), location (where you want to sell), gender (male). But in traditional marketing you can do nothing.
3. Easy to measure
the greatest benefit of internet marketing is that you can measure everything you want to measure.
In traditional marketing, you can never see any reports such as who view your ad, what is there age, what is customer acquisition cost, what is your conversion etc. But in digital marketing you measure everything.
If you run a ad campaign you can measure everything in report. You can easily see How many impression your campaign get, how many conversion you get etc.
Let us suppose you run a facebook campaign for a product named men’s watch.
You can see to how many people your post is reach & what engagement you get. You can also see you’re their location and result you get.
4.Better conversion rate or ROI-
the other biggest advantage of digital marketing I that better conversion rate or return on investment.
In digital marketing you get more conversion than traditional marketing because you can target relevant audience. In digital marketing you can get better
Let’s suppose that you run a campaign for 100 dollar or your post reach to 1000 people or your product margin is 25 and conversion rate is 2%. You can convert 20 people and your margin is 500 (25*20). So here your ROI is 500%
In digital marketing you can retarget your potential customer until they turn into. By email marketing automation you can regular engage them until they turn into buyers.
In face book camping you also re target them by showing ads again. You can re target that audience who engage with you in your previous campaign.
6.Customer relationship management-
the other greatest benefit of digital marketing is you can easily manage your customer relationship.
By social media you can deliver more satisfactions to your customers.
7.Traceable Or Adjustable-
In digital marketing you can track your campaign or stop them anytime.
You can also modify campaign or adjust them with another new one. If you doing traditional advertising. You show a advertisements to audience you can never edit them easily or stop them.
But in online marketing you have the rights to stop camping anytime or adjust them.
Conclusion- So these are core benefits of digital marketing. This is greatest advantage of digital marketing that is completely differentiate from traditional marketing.